It was a Tuesday. Nobody goes out on a Tuesday. That was the first sign.
Gerald had got wind of something through someone who knew someone. A warehouse off a road that wasn't on Google Maps, a promoter with no social media presence, a flyer that just said a time and a postcode. He sent it to the group chat at 11pm. Percy was already playing on his decks, in the mood. Bert just replied "I'm already getting ready."
They didn't know what they were walking into. The kind of place where the ceiling drips and the sound system costs more than the building. Three hundred people who all looked like they'd also found out through someone who knew someone. No queue. No dress code. No nonsense.
Percy spent the night near the speaker stack, frantically trying to find the track ID to every single song that played.
Gerald spent the night orbiting the room, chatting to DJs, disappearing, reappearing with people nobody recognised.
Bert stayed in the same spot for four hours, fist bumping anyone that passed him by.
By 6am, standing in a car park eating chips out of a polystyrene box, Gerald said it out loud for the first time: "that was sillyyy." Percy nodded. Bert was already asleep on a bollard.
Don't Be Sillyyy was never supposed to be a brand, it was supposed to be a joke but here we are.